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Brands sanitizer

Two hand sanitizer brands recalled over methanol concerns – KSAT San Antonio

Bassinets, strollers, bedroom furniture, Cub Scout pins recalled

SAN ANTONIO – At a time when people are stocking up on hand sanitizer to combat the coronavirus, the FDA announced two brands are being recalled. They may contain methanol, which can be toxic if ingested or absorbed through the skin.

Transliquid Technologies LLC is recalling all Mystic Shield Protection Topical Solution sold in 250 ml bottles. It was sold in May and June to stores in four states, including Texas.

The company said its tests found methanol in the product.

The second recall is from ITECH 361, which is recalling nearly 19,000 bottles of its All Clean Hand Sanitizer, Moisturizer and Disinfectant, with UPC Code 628055370130. It may also contain methanol. The sanitizer was sold in one liter bottles and was distributed to wholesalers and retailers nationwide.

The FDA urges anyone who has been exposed to hand sanitizer containing methanol and is experiencing symptoms to seek immediate treatment. Symptoms can include vomiting, nausea, seizures and vision loss.

RELATED: Certain hand sanitizers may be toxic, FDA warns

Neither company said it has experienced any incidents with the recalled products.

The Consumer Product Safety Commission also announced recalls of particular note for parents of babies.

DaVinci recalled approximately 3,000 wooden Bailey bassinets after more than a dozen reports of the mattress support disengaging. Babies could fall or become trapped.

The bassinets were sold from August 2018 through September 2019.

Families are urged to stop using the bassinets and to contact DaVinci for a repair kit at http://www.davincibaby.com/baileyrepair.

A Better You! recalled certain convertible strollers that fail to meet federal safety standards. The Belecoo 535-S sold on Amazon.com from January 2019 through March 2020 is recalled. The child’s torso can pass through the opening between the tray and seat, creating an entrapment and strangulation risk. Parents can contact the company for refund at belecoorecall@gmail.com.

More than 9,000 bedroom furniture sets sold at Rooms To Go are recalled because of excessive lead levels in the paint. Avalon Furniture of Houston is also recalling the Cottage Town set.

Consumers can contact Rooms to Go for a replacement. For more information, follow this link.

And, the Boy Scouts of America are recalling 78,000 cub scout activity pins because they contain excessive lead. Lead can be toxic and pose serious health problems for young children.

The outdoor activity pins are rhomboid shaped and have a gold paw on blue background. The pins can be returned to the Boy Scouts retail stores. For more information, visit www.scoutshop.org or www.cpsc.gov/recalls.

RELATED: Do not use this infant sleeper, CPSC warns

Copyright 2020 by KSAT – All rights reserved.


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Brands weigh

Brands weigh in on national protests over police brutality – 10TV

As thousands of protesters take to the streets in response to police killings of black people, companies are wading into the national conversation but taking care to get their messaging right.

Netflix’s normally lighthearted Twitter account took on a more somber tone on Saturday: “To be silent is to be complicit. Black lives matter. We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up.” That got retweeted over 216,000 times and “liked” over a million times.

The streaming service is just one of many corporate brands that have turned to social media to voice concerns over racial injustice after the death of George Floyd, a handcuffed black man who pleaded for air as a white Minneapolis police officer pressed his knee against Floyd’s neck for several minutes.

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At the same time, companies must consider whether it makes sense for them to weigh in, especially on an issue as sensitive as race.

“It’s brand activism,” said Alexander Chernev, a professor of marketing at Northwestern University’s Kellogg School of Management. “It’s not surprising. But companies have to think very carefully before they take a stand on these issues.”

There are plenty of examples of brands speaking out forcefully on social media, particularly in industries where cultural awareness is crucial. WarnerMedia, which is owned by AT&T and includes brands like HBO and TBS, changed their handles to #BlackLivesMatter and all posted the same James Baldwin quote: “Neither love nor terror makes one blind: indifference makes one blind.”

Twitter changed its iconic profile image to black with the Black Lives Matter hashtag. Media giant ViacomCBS tweeted “Black Lives Matter. Black Culture Matters. Black Communities Matter,” and on Monday announced that its cable properties like MTV and Comedy Central will go dark for 8 minutes and 46 seconds to honor Floyd.

Nike, which famously took on the racial injustice issue head-on with its ad campaign featuring former NFL quarterback Colin Kaepernick, revealed a new video ad on Friday that bore the words: “For once, don’t do it.” The ad, a twist on its “Do it” motto, urged viewers not to “pretend there’s not a problem in America.”

But some companies that offered up statements of support were called out on their own track records on race. L’Oreal, one of the world’s biggest cosmetics companies, tweeted Monday: “Speaking out is worth it,” and pledged a “commitment” to the NAACP. That drew swift criticism online from those who see the company’s business model and advertising as focused on white consumers.

Likewise, Amazon’s tweet urging the end of ″the inequitable and brutal treatment of black people” received backlash from followers, who questioned the company’s own commitment during the coronavirus pandemic in which employees have been complaining about unsafe working conditions.

Other companies have been kept their messages broad. For instance, The Walt Disney Co. and its brands, like Marvel, Star Wars and Pixar, all posted the same statement on Twitter about standing for inclusion and with the black community. Starbucks, which took heat in 2018 when two black men in one of its Philadelphia stores were arrested for not ordering anything, simply said it will stand in solidarity with black partners, customers and communities: “We will not be bystanders.”

Brand experts say corporate America needs to go beyond statements and outline what they plan to do to combat racism.

“Expressing solidarity with the Black Lives Movement is the right message, but everyone is jumping in on that bandwagon,” said Allen Adamson, co-founder and managing partner of Metaforce a marketing and product consultancy. “Just saying you are standing with them is nice but probably isn’t going to be meaningful for them or for the brand. It can be seen as opportunistic.”

Wendy Liebmann, founder and CEO of WSL Strategic Retail, agrees, saying there is no reason to make a public statement unless the company actually has a concrete plan to help resolve the issue of racism. She praised Peloton’s Twitter pledge to donate $500,000 to the NAACP legal defense fund as an example.

Jeans giant Levi Strauss & Co. is also backing its statements with money, committing $100,000 to its longstanding partner ACLU. YouTube pledged $1 million to support efforts addressing social injustice. And semiconductor chip manufacturer Intel is pledging $1 million to address social justice and racism.

Some of the most moving statements so far have come from corporate executives who are black.

Marvin Ellison, president and CEO of home improvement chain Lowe’s tweeted a statement about growing up in the Jim Crow South and the company’s zero tolerance for racism, discrimination and hate. Citigroup’s Chief Financial Officer Mark Mason repeated Floyd’s words “I can’t breathe” in an emotional corporate blog post.

And Jide Zeitlin, chairman and CEO of Kate Spade, Coach and Stuart Weitzman parent Tapestry Inc., who along with Ellison is one of only a handful of black CEOs of Fortune 500 companies, noted in a heartfelt LinkedIn post to his employees that some of Tapestry’s stores had been damaged during the protests but he said his focus quickly turned to the looters after determining his staff was safe.

“What was going through their minds as they acted? Has our society truly left them with little to lose and few other ways to force the rest of us to come to the negotiating table?” he wrote. “We can replace our windows and handbags, but we cannot bring back George Floyd, Ahmaud Arbery, Breonna Taylor, Eric Garner, Trayvon Martin, Emmett Till, and too many others. Each of these black lives matter.”

©2020 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Brands respond

How brands should respond to protests and rising racial tensions – AdAge.com

CMO Strategy

Act with specificity, acknowledge your flaws and don’t walk away from promises, experts advise

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E.J. Schultz is the Assistant Managing Editor, Marketing at Ad Age and covers beverage, automotive and sports marketing. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. He has won awards from the Society of American Business Editors and Writers, the Jesse H. Neal Awards, the Association of Capitol Reporters and Editors, the California Newspaper Publishers Association, the South Carolina Press Association and Investigative Reporters and Editors. A native of Cincinnati, Schultz has an economics degree from Xavier University and a masters in journalism from Northwestern University.

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain’s New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

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