brings Starbucks

Starbucks brings back Pumpkin Spice Latte earlier than ever – CNN

New York (CNN Business)If it feels like pumpkin spice season begins earlier every year, you’re right. Beginning Tuesday, Starbucks will begin selling Pumpkin Spice Lattes across the United States and Canada, marking the drink’s earliest release ever.

Also returning is Pumpkin Cream Cold Brew, an iced-drink topped with pumpkin cream cold foam and a dusting of pumpkin spice that Starbucks launched in 2019. The two fall-themed drinks are in addition to two seasonal pumpkin-flavored bakery items: a pumpkin scone and a pumpkin cream cheese muffin. Last year’s fall menu launched on August 27.
The PSL, as it’s often referred to, has been a popular item on Starbucks’ menu for nearly two decades sparking joy and excitement among its loyal fan base. Starbucks has sold more than 400 million PSLs since the drink’s introduction in 2003.
Although the drink hit Starbucks’ menu earlier than previous years, Dunkin’ already beat its competition to the punch. Dunkin’ made its fall lineup available earlier than ever before, too, rolling it out on August 19. This year, Dunkin’ added its own PSL for the first time, which is available hot or cold. Maple and pumpkin-flavored sweet treats are also new on its menu.
These seasonal items build hype and awareness for brands in the competitive fast-food space. Starbucks (SBUX) and Dunkin’ (DNKN) are betting the items will boost sales and attract customers, many of whom are in new routines during the pandemic. Both chains recently reported weak earnings as people ditched their commute in favor of working from home.
Both brands reported deep declines in revenue and visits, because people aren’t stopping by as much in the mornings. Starbucks CEO Kevin Johnson previously said the “disruption to the weekday morning routines, notably commuting to work and school, is a headwind.” Dunkin’ said its sales have shifted from early morning to midday with people buying non-coffee drinks and snacks.
— Correction: An earlier version of this story incorrectly stated the launch date for PSL

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Starbucks is getting rid of the most annoying thing about Starbucks Rewards – CNN

New York (CNN Business)This fall, you’ll be able to pay for Starbucks drinks on your app using — get this — a credit card, Apple Pay, Google Pay or even cash. And yes, you’ll still be able to collect stars for rewards.

Starbucks (SBUX) regulars are familiar with reload panic. For years, customers have been required to load money onto a Starbucks card to buy food and drinks through the app and collect rewards. Although the app lets customers reload funds automatically when their balance is too low, they can’t currently opt to pay for the transaction directly from a credit or debit card — or cash.
That’s going to change in a few months, when Starbucks tweaks its Rewards program this fall. But wait — there’s a catch!
Customers in the United States and Canada will be able to pay Starbucks for the amount of their order directly from whatever payment method they choose. They’ll also be able to order from the app and choose to pay by handing a barista a physical credit card or cash.
But they’ll receive only half the number of stars by using these new “alternative” payment methods.
Starbucks customers get two stars per dollar for purchasing items on the app using a Starbucks card or gift card. That will continue in the fall. But paying directly with cash, a credit card or other payment methods will give customers just one star per dollar.
The company said the new options are in response to customer feedback, and it hopes to widen its customer base by expanding payment choices.
“Our customers have shared with us that they would like more options to pay and earn Stars in the app as a Starbucks Rewards member, in addition to the Starbucks Card,” said Brady Brewer, Starbucks chief marketing officer, in a statement.
The Starbucks app was among the first and most successful rewards apps. It drives loyalty by giving customers deals and free food for purchases. Starbucks collects purchase data and determines which beverages are popular where — and when. The company can use this information to drive sales in off hours: For example, Starbucks has begun introducing “happy hours” some afternoons, using the app to push notifications to customers.
Curing the coronavirus pandemic, some Starbucks stores have gone mobile-only, restricting purchases to customers who purchased their orders in advance on the app.

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All Starbucks stores will require customers to wear face masks while inside – Fox News

Starbucks has announced it will now require all customers to wear face masks when visiting the coffee chain.

The new rule, which will be implemented at all Starbucks company-owned locations, begins July 15.


The major coffee company said in a news release that if customers do not have a mask — for example, in areas where a local government mandate is not in place — they will not be allowed inside the facility but can order Starbucks through a drive-thru, for curbside pickup or place an order for delivery.

Employees are already required to wear masks while at work.

Employees are already required to wear masks while at work.


The mask rule is just an added effort from the company, which has already increased its cleaning and other protocols in response to the COVID-19 outbreak. Stores located in cities where there is a government mandate to wear a mask while outside have already been requiring customers to wear one while inside placing or picking up an order.


Employees are already required to wear masks while at work.

Recently Starbucks’ policies have gotten some push back.

Early last month, Starbucks changed its policy on baristas wearing Black Lives Matter apparel after it received backlash for a company memo that reportedly banned team members from wearing clothing supporting the movement.


Roz Brewer, the COO of Starbucks, and Zing Shaw, Starbucks’ vice president for inclusion and diversity, stated in an open letter following the controversy that the brand would be “designing new T-shirts with the graphic below to demonstrate our allyship and show we stand together in unity.”

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Starbucks reverses stance and allows staff to wear Black Lives Matter clothing – The Guardian

Starbucks said Friday that employees will be allowed to wear clothing and accessories in support of Black Lives Matter, responding to a backlash and boycott calls after the coffee chain banned staff …
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Company Says Starbucks Employees Can’t Wear Black Lives Matter Clothing – Eater

Update, June 12, 12:55 p.m. EST: On Friday — and after public calls to #BoycottStarbucks — Starbucks announced a reversal of its original policy, saying that employees would be allowed to wear clothing and accessories that showed support of the Black Lives Matter movement. In a public letter posted on its website, executives Roz Brewer, Rossann Williams, and Zing Shaw wrote in response to employee pushback: “We see you. We hear you. Black Lives Matter. That is a fact and will never change… We’ve heard you want to show your support, so just be you. Wear your BLM pin or t-shirt. We are so proud of your passionate support of our common humanity.”

The announcement also notes that Starbucks plans to print 250,000 t-shirts for employees to wear that “demonstrate our allyship”: Created with the Starbucks Black Partner Network, the graphic on the new shirts says, among other things, “Black Lives Matter” and “No Justice No Peace.”

In the long and sacred tradition of major corporations celebrating LGBTQ pride for exactly one month each year, Starbucks has launched a line of rainbow mugs and tote bags. But when it comes to supporting the Black Lives Matter movement, demanding justice, and an end to police brutality across the country, the multi-billion dollar corporation has taken a different approach.

In an internal memo acquired by Buzzfeed News, Starbucks executives responded to requests by staff asking to wear Black Lives Matter clothing and accessories by noting that “partners (employees) may only wear buttons or pins issued to the partner by Starbucks… Partners are not permitted to wear buttons or pins that advocate a political, religious or personal issue.”

Some — like Starbucks’s own Twitter account — might argue that stating the importance of Black life is neither a political or personal issue, so much as it is a global and universal one. In the memo, it’s suggested that staff show support for Black Lives Matter by wearing a pre-approved shirt from the company’s Black Partner Network, a group whose mission is to “cultivate, enhance and share the African & African American experience.” The shirt in question reads “keep it brewing” in bold capital letters. Below the text is a small illustration of a steaming cup of coffee, overlaid with a print of Africa.

Many Starbucks employees say a branded shirt is not an adequate show of support. “I don’t think asking for and supporting those who want basic human rights is necessarily political,” one employee told Buzzfeed. Starbucks announced on Twitter that they were “committing $1 million to organizations promoting racial equity and more inclusive and just communities,” but staff suggest that these public displays of support were part of an effort to save face — not support a movement.

The company’s outward-facing celebration of the queer community raises the question of which employees they are willing to vocally support. “Starbucks not only exempts buttons and attire celebrating LGBTQ rights and marriage equality, but hands them out,” Buzzfeed notes. While Pride — a holiday rooted in riots against police brutality — has become an easily digestible month of celebrations, the Black Lives Matter movement, it seems, threatens to hurt Starbucks’ bottom line.

In a now-deleted video made available to employees, Starbucks’ VP of inclusion and diversity said that “agitators who misconstrue the fundamental principles” of Black Lives Matter could use the opportunity to “amplify divisiveness.” Benson, a Black, transgender employee told Buzzfeed that “we have partners who experienced harassment and transphobia/homophobia for wearing their pins and shirts, and Starbucks still stands behind them.”

Managers and employees around the country told Buzzfeed they feel “muted,” and ignored. Now, #BoycottStarbucks is trending on Twitter, where the company tweeted a link on June 1 to an article from Starbucks CEO Kevin Johnson. “We have always believed in being a different kind of company,” the letter reads. “We are a family. We act with empathy and compassion. And we honor our differences, always.”

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